Chapter 6: IDEATION

Interior designing is making sense throughout the project.

Ideation is one of the most critical stages of successful design.

Thoughtful first strokes communicate the artist's intention.

Emphasizing the importance of achieving proper fit between the realities of the project and the approach taken to address them.

The concept of fit in interior design concerned with issues of comfort, style, and occasion.

clothing VS. bodies

In contemporary interior design you not only dress the body, you shape it.

cohesion VS. identity

big concepts & little ones

Main concept addresses the main design problem of the project and provide a dominant structure or idea that all other design idea adhere to.

The best advice is to approach the process systematically and rely more on rational, insightful thinking than on flashes of inspiration.

Concepts can be philosophical, thematic, functional, artistic, mood related, or stylistic.

Design concept is to solve design problem.

Style, Image, and Theme

3 attributes:
1. Design concept statements speak more about the design solution than the design problem.
2. Design concept statements are selective.
3. Design concept statements are economical.